Frisco, TX - StadiumDrop, a pioneer of in-seat delivery and fan experience, today announced its

partnership with the USA Softball Complex, bringing their in-seat delivery, contactless payment, and

express pick up options to the Big12 Championship games this week. Under this partnership agreement,

fans will now enjoy several options improving their experience, including the ability to order their favorite

food and beverages from concessions and have it delivered directly to their seat. Other options for a

speedy concessions experience will include, express pickup lanes which allow fans to order ahead, and

skip the lines - all available in the StadiumDrop App.

StadiumDrop’s digital concession technology will provide fans attending events the ability to identify

busier concession times, push notifications out to fans for reminders of skipping lines, and provide the

data needed for frequency of orders, hot spots throughout the venues, and more consistent information

into buying behaviors for fan favorites.

“USA Softball, and its beautiful complex, hosts events all year long. Beginning with the Big12

Championship games, we will prove out a test pilot program for the venue and its major events moving

into 2025. Excitement for this opportunity would be an understatement.”

Adam McAbee, COO - StadiumDrop

USA Softball is based in Oklahoma City, OK and is home of the USA Softball team, NCAA Women's

College World Series, the Big12 Women's Conference softball championship tournament and dozens of

other events throughout the year.

About StadiumDrop

StadiumDrop is a peer-to-peer, in-seat, food and beverage order and delivery application that allows fans

the ease of ordering stadium concessions, while allowing another fan or volunteer group to deliver the

order and earn income.

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